The partner firms are Chase de Vere, Key Retirement Solutions, Kings Court Trust and Bridgefast Property Services.

Its Later Life Planning products cover everything from funding care, inheritance tax (IHT) planning to equity release, probate administration and managed property sales.

The society said with the UK population getting older the mutual is all too aware of the increasing challenges this poses for families.

Chief executive Mark Bogard, said: “Our ethos is to provide products and services that help all family members whether first time buyers or those wanting to plan for older age. In our eyes all generations of a family are equal although their needs are obviously very different.”

He added: “We have chosen our partners carefully using a number of criteria including track record. But equally important is their impartiality of advice and, where required, membership of the appropriate regulatory body.”

“We are currently working on a number of projects to provide solutions to problems faced by families in the current climate which we will unveil later in the year”.

The Family Building Society launched its range of mortgage products on 14 July with the strategic aim of helping families financially support each other.

The firm is a trading name of National Counties Building Society and initially launched with a family guarantee mortgage, a low start product offering an interest-only period at the start of the loan as well as traditional fixed rate products.

At the end of July the mutual confirmed ties with credit insurer Genworth to support its higher loan to value lending proposition.